Media Musings Blog Archive Coke pulls heart strings Have a look at Coca Cola latest video and see what you think.
The short campaign is set in Lahore, Pakistan and New Delhi, India. The two countries have a history of conflict and still share a volatile relationship. But Coca Cola endeavoured to change that by installing vending machines equipped with cameras and touch screens in louis vuitton shoes cheap china the cities malls. Passers by could score a free can of coke if they virtually interacted with another user in the other country. It heartwarming stuff. The filming and the music combined with watching a Pakistani and an Indian trace the peace sign together is sure to give you goosebumps. On Monday, the results of the campaign were released. Their endeavour ran for only three days with 10, 000 people participating and it was all wrapped up into a gooey three louis vuitton shoes guys minute clip uploaded to YouTube. As the video finishes, an illustration of a coke bottle appears beside the slogan happiness Twitter users were encouraged to send Coke questions about their campaign using smallworldmachines. ^JJT The Coca Cola Co. But what really are the purposes of advertisements like this? To spruke a product, to boost sales and to make more sweet moolah. I may be a cynic but my eyes narrowed and I stroked my chin a few times after watching this video. Do people forget Coke is not a NGO or a not for profit? Have people not seen Greenpeace video slamming the beverage giant (and government) for not introducing a for Container recycling scheme? Or, should we encourage and embrace Coke new campaign because they are trying something new to break down the social and cultural barriers between war torn countries? Maybe it doesn matter Coke is a business selling1.8 billion bottles every day. Maybe the fact 96% louis vuitton artsy gm replica of the world population recognize the Coke logo means this company is in a unique and trusted position where they can ask a New Delhi schoolboy to touch hands with a Pakistani schoolgirl. Is there something wrong with that? What do you think? Comment below. advertisement, Allison Worrall, Coca Cola, India, Pakistan, peace Posted under: Blogging Dated: May 24 2013 Fashion Editor Tips and Tricks For Finding Exactly What You Want Online Measurements are maxi bags are large though often carried by hand, the lines do not have middle ground, modern, square louis vuitton alma bb amarante or round and feminine. Sign In Michael Kors Outlet Online Michael Kors Outlet Store 80 % Off Michael Kors Outlet Michael Kors Outlet Online Or Ln Store Michael Kors Outlet Online Michael Kors.
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